AI has revolutionized product development like never before. What once took months can now be accomplished in days, or even hours. Whether it's coding, designing, copywriting, or data analysis, AI accelerates every aspect of the process. The Validation Paradox But here’s the paradox: while building has become ten times faster, validating those products in the market has barely improved. This discrepancy can create significant challenges for businesses. At UnLock, we witness

Most of today’s conversation about AI agents is about orchestration. Picture a meta‑assistant that hops between your apps, clicks the buttons you would have clicked.  That narrative is useful, but incomplete. The next wave is Agentic Apps: software with agents inside the product so it can perceive, decide, and act on your behalf. What We Mean By “Agentic AI” First, let’s agree on a definition –  agentic AI refers to systems that pursue goals, reason about plans, adapt to feed

This is the first in a series to help you execute a process called product discovery that will increase your product’s odds of success. Before we start, please note:  this article and those that follow, present a sequence of steps that a product manager would typically follow. However, every product and team is different so we encourage you to adapt this process as needed. Feel free to choose your own sequence or even skip certain steps if you feel they don’t apply to you. Wh

The best way to begin your product discovery journey is to talk to prospective customers. In product discovery we use a very specific technique called customer discovery interviews to get the most out of these encounters. What makes this approach unique is that it avoids directly asking the customer what they think of our solution. Instead we ask open ended questions to uncover opportunities and understand behaviors, beliefs, and motivations.   Even if you already think you k

A customer journey map is a diagram that shows how customers interact with a product as they move through different stages of use....

Discover the power of MVPs for startups: minimize risks, test hypotheses & validate ideas with our concise guide on MVP creation & testing.

Make sure you don't wait too long to release your MVP. Be honest with yourself and ship a product quickly and cheaply.

In 2010 Google announced it would prioritize mobile ahead of desktop when developing new products. Since then, as we all know, there’s...

By 2009 I was already an experienced product manager, having worked at big software companies like Microsoft and Adobe. But that year, I...