In the Press
Paul Shustak has been a leading voice on AI, product leadership and startups. A selection of media appearances.
After 25 years leading product at companies ranging from Microsoft to early-stage startups, Paul made the shift to fractional executive, consultant and founder. What the transition taught him — and what he'd do differently.
Paul's framework for product-market fit: how to find it, how to know when you have it, and why most teams lose it after they do.
How Beautify built a three-sided marketplace connecting street artists, brand sponsors, and cities — and what it takes to make commerce and community work together at scale.
KOR's bet that design and sustainability could disrupt the bottled water industry — and the product thinking that made it possible.
When cities shut down in 2020, Paul's company Beautify used technology to bring street art to empty urban spaces. The New York Times took notice.
The organizational conditions that make product-market fit possible — how to hire for it, lead for it, and build a culture where experimentation is the default rather than the exception.
Before most of the industry was paying attention, Paul saw where generative AI and creator economics were heading — and built AsqMe to give creators legal and commercial control over their own content. A practitioner's early read on AI and intellectual property.
Why most MVPs fail before they launch — and the product strategy principles Paul applies across engagements to get to validated learning faster.
“Fall in love with the problem, not the solution.”
- Ash Maurya