The Validation Paradox But here’s the paradox: while building has become ten times faster, validating those products in the market has barely improved. This discrepancy can create significant challenges for businesses. At UnLock, we witness this firsthand. Our consultancy specializes in creating AI-powered solutions for clients. Through UnLock Labs, we also incubate our own AI products. This dual perspective provides us with a clear view of where AI excels and where it falls

Spolier alert: There is no standard definition of product-market fit. Every founder is chasing it, most claim to have found it, and almost none can tell you what they measured to decide. You can't measure PMF directly. You can measure a set of proxies that move together when you have it and drift apart when you don't. Pick them, instrument them, watch the direction over time. That's the method. What You're Actually Measuring Product-market fit is the intersection between your

This is the first in a series to help you execute a process called product discovery that will increase your product’s odds of success. Before we start, please note: this article and those that follow, present a sequence of steps that a product manager would typically follow. However, every product and team is different so we encourage you to adapt this process as needed. Feel free to choose your own sequence or even skip certain steps if you feel they don’t apply to you. Wh

The best way to begin your product discovery journey is to talk to prospective customers. In product discovery we use a very specific technique called customer discovery interviews to get the most out of these encounters. What makes this approach unique is that it avoids directly asking the customer what they think of our solution. Instead we ask open ended questions to uncover opportunities and understand behaviors, beliefs, and motivations. Even if you already think you k

A customer journey map is a diagram that shows how customers interact with a product as they move through different stages of use. Creating a journey map has several benefits: Uncovers problems and opportunities – Journey maps are a great way to identify pain points that your product can potentially address. Conversely, they help you identify parts of the journey where customers are satisfied with their existing solution and may not be interested in yours. Empathy – Journey

Discover the power of MVPs for startups: minimize risks, test hypotheses & validate ideas with our concise guide on MVP creation & testing.

Make sure you don't wait too long to release your MVP. Be honest with yourself and ship a product quickly and cheaply.

In 2010 Google announced it would prioritize mobile ahead of desktop when developing new products. Since then, as we all know, there’s been a massive shift toward mobile-first product design. Conventional wisdom now tells us that it’s almost always best to start with mobile, because the success of your business ultimately depends on its ability to attract and retain users with an app. But there are cases where the conventional wisdom should be ignored. Our product, Karen, was